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Taking Care of Yourself is Good Business

Appeared in Selling, April 2001

As your selling year unfolds, are you reminiscing about last year’s performance?  What you fondly remember are the great successes and the feelings of accomplishment.  As you bask in the glow of your sales achievements, you're probably wishing for more continued success. You're probably not wishing for more time so you can spend it working.  Your choice in scheduling your time is key to making those successes continue.  Here are some thoughts about how we allocate our time for selling.

Your time has come  Some salespeople make decisions about working without thinking about the person doing the work.  We schedule all of our time for customers, managers, peers and subordinates.  Everyone except us seems to earn a piece of our time.  We should schedule time for our joy and relaxation, too.  Since you work hard, you should reward yourself, too. 

Ask yourself what do you really enjoy? Is it reading, sports, hobbies, exercise, or something unique to you?  Whatever it is you must make the time to do it. We somehow always make time for the events on our calendars.  So schedule the activities that bring you joy in your calendar.  When you schedule them, you’ll have to complete them.  You should expect to reduce your stress as the activities that delight you provide a refreshing change from the challenges of selling. 

Start small  If you say you don’t have the time, you must schedule the time.  A few years ago I found my work consuming my life.  I realized the one activity that gave me joy was absent from my life.  I used to read a variety of books for pleasure, but I couldn’t even remember the last book I read. 

My goal became to read at least 15 minutes each day.  Incorporating a small amount of time into my schedule was easy.  I found time when I waited for customers, family, waiters and before bed.  Reading then became a habit.  At that point, finding more time in my schedule to do even more reading became much easier.  Researchers say a behavior takes approximately 21 days to become a habit.  Give yourself the time to let your favorite activity become a habit in your life. 

All work with no time for personal joy is called not having a life.  Nourish your brain, and your soul.  As you treat yourself, you may find yourself smiling more or at least having something to smile about.  Think of your choices as your reward for all the great things you do and the fuel for future accomplishments.

Change your vocabulary  If you prevent schedule overload you are able to make more time for yourself.  Learn to say no. Others can make requests of you that you should not agree to do.  Learn to separate what you should do for customers, managers and others and what you can say no to.  If you have some projects that are taking more than enough of your time, be prepared to tell your boss if he asks you to add an additional assignment.  Ask if someone else could undertake the project until your commitments end.  And with all assignments, ask for help when you need it. 

To be successful in selling we focus on others.  Our success depends on others. Yet we’re less valuable to others when we’re exhausted, stressed and ill tempered.  We are the only ones responsible for taking care of our business. We are also our own customers.  When we always put others first, we will always be last.  As you set your selling goals this year, include some time for yourself.  It’s later than you think and the year is going by faster than you think.

Taking care of yourself is good business  appeared in Selling in the April 2001 issue.

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Maura Schreier-Fleming is President of Best@Selling (www. BestatSelling.com). She works with technical sales professionals and business professionals on skills and strategies so they can sell more and be more productive at work.  Her column 'Selling Strategies' appears in The Insurance Record          

(c) Copyright 2004 Maura Schreier-Fleming. All rights reserved.